Planning Your Blog with an Editorial Calendar

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If there’s one kind of planning I’m super passionate about, it’s blog planning. I use my Editorial Calendar on a daily basis to keep track of upcoming blog posts, new content ideas, to do lists, social media strategies, and more. There are a whole host of reasons why you should be using an editorial calendar for you blog, and there are just as many ways to go about doing it.

Why Use an Editorial Calendar?

Well first of all, who doesn’t love feeling organized? That feeling when you know you’ve got all of your blog content for the week planned out, drafted, and ready to go is a great one, and using an editorial calendar only simplifies the process. It’s a way to keep your blog and social media content all in the same place for easy reference, to make posting each day an easy task.

Personally, I use my editorial calendar not only to keep track of my scheduled posts and upcoming content, but also to jot down to do items for my blog and social media, like “research Instagram engagement” and “work on blog branding”. I also use my editorial calendar as a business calendar to track all the happenings in my Etsy shop, from new product listings to sales and shipping dates.

There’s really no limit to what you can organize in your editorial calendar, and your format can be customized to fit the unique needs of your blog.

How Do I Get Started?

There are tons of ways to go about creating your editorial calendar. You can go digital with apps like Evernote or Google Calendar, or you can go the old fashioned pen-and-paper route and use a physical calendar to track your blog content. Or, if you’re like me, you can do a bit of both.

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I use an Erin Condren vertical planner to keep track of my blog content and social media schedules; I’ve found that the vertical layout lends itself well to plotting out daily to do lists in a morning, afternoon, and evening schedule. My blog planner is more functional and less fashionable– there’s usually too much going on to have any room for decorative accents like washi tape or stickers (but I still like to sneak a few in when I find space!) I also use the Evernote app on my phone to jot down snippets of content ideas, keep track of my blog stats, and organize my post graphics for social media.

If you’re still feeling stuck, I’ve created a free workbook & guide to help you get started with your editorial calendar– but more on that later!

Best Ways to Use Your Editorial Calendar

Before jumping into your editorial calendar, it’s best to do some research into the inner workings of your blog. Here are a few things you might want to take note of:

  • Which posts are the most popular on my blog?
  • What are the peak times of traffic to my blog?
  • Where is this traffic coming from (Pinterest, Facebook, etc.)?

From here, you can start to develop a planning strategy that will have the most benefit to your blog. It’s also worth noting the generally accepted “best” times to post to social media, which you can find in this handy infographic on Pinterest.

There’s all kinds of blog related information that you can use an editorial calendar to keep organized. Some of the things that I keep track of my in editorial calendar include:

  • Upcoming posts on my blog
  • Sharing content on social media (when, where, how often, etc.)
  • Blog tasks that I need to finish, such as editing my About page, etc.
  • Notes on my branding, ideas for boosting post engagement
  • Reminders of webinars to watch or podcast episodes to tune into
  • New Etsy product listing launch dates
  • Etsy orders and shipping dates

It’s so useful to have all of these things in one easy-to-reference place, available whenever I need it.

What Was That About a Free Workbook?

Yep! I’ve created a free workbook & guide to planning and setting up your own editorial calendar, including a calendar template that you can print and use each month.

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You can click here to download your free workbook!

If you use my workbook and love it, I’d love to hear about it! You can tag me on Twitter or Instagram, or email me at adoreplannerco@gmail.com to let me know what you think.

Do you already use an editorial calendar? Feel free to share your tips and strategies below in the comments!

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P.S. If you’re looking for a full Blog Planning printable kit, I’ve got you covered! I just released my first full length Blog Planner kit in my Etsy shop, and I’m in love with it! You can check it out here.

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